The design recollects antique oil lamps and candle holders that have a reflector behind the flame that reflects and directs the light.
The 7W LED light source is situated inside the cylindrical base. Light shines up onto the reflector, which tilts forwards, re-directing forward, and diffusing it.
Virtigo Bird ask: is it a balloon soaring into the air, a small glowing sun or an oversized light bulb?
It was shown at IMM Cologne in 2011.