Archetype, designed by the Danish design consultancy Goodmorning Technology for Luceplan, has a strong, simple -- yes, archetypal -- form. At first glance, the only slightly unusual thing about it is that it has a diffuser covering the whole of the of the bottom opening. It is LED powered (12W, warm white).
But what makes it special is that it is, in fact, a kind of retrofit LED pendant that can be attached to any pendant set that terminates in an E27 lamp holder:
Here it is in a kitchen, a location to which it is particularly suited. Its smooth surface will be easy to clean but, if it needs more thorough treatment, it can be removed and taken down as easily as a lamp.
There is also a cheery blue version:
...it is the Bo Bedre "Lamp of the Year"...
...and it has been shortlisted for the D&AD award that will be awarded later this year.
It has also been selected for inclusion in the ADI Index 2011 edition.