Misc.

EOQ's Bramah: the best new pendant at designjunction 2012?

EOQ Bramah pendant light 3 finishes EOQ is a new company based in Hong Kong that had the brilliant idea of using post-recession spare capacity in advanced Chinese factories to create FF&E products, in case of this light, one that is dedicated to the production of mechanisms for distributing heat on car parts and electronics.

The result is an object of extraordinary precision and cleanness. There will initially be two sizes. Each one has over a hundred aluminium extruded aluminium fins. The design is called Bramah, after Joseph Bramah who, in 1797, patented the first extrusion process (for making lead pipe).

The initial set of finishes includes this stunning, warm, glowing copper:

EOQ Bramah copper finish pendant light

However, the success of Bramah depends as much upon the design for it created by Michael Young. Deceptively simple, it is the exact dimensions, joining of planes and the angles that make it so satisfying.

MICHAEL-YOUNG-PORTRAIT-2011

Michael Young's input is central to the whole EOQ project. He founded his studio in London in 1994 and incorporated it in Hong Kong in 2006. "[It] is considered to be the most formidable presently in Asia", and works across a number of fields, including furniture, product and interior design, plus -- hooray! -- watches!

The Bramah is a very good illustration of his desire to harness the skills of Asian industry and manufacturing to make objects of "...sheer poetry. It is design as industrial art that interest me, not in a limited edition, but in mass-production."

Let's enjoy the sheer poetry of Bramah again:

 

EOQ Bramah aluminium pendant light EOQ are showing it at designjunction, so rush along to the most exciting event (for design fans) in London to see it. You won't be disappointed!

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