We were delighted to see on page 33 of the latest (March 2017) UK Elle Decoration a small feature on Produzione Privata.
They say, “Love handcrafted, truly creative design? You need to know about Michele De Lucchi’s Italian company, Produzione Privata”.
Which is why I post about them regularly in Fine Lighting News (click here, for example)!
Of the four images in the magazine, one is of a chair, another is of vases and a third is of a coat stand – a useful reminder that the collection does not only include lights.
The tree silhouettes are enchanting, but they are laser-cut from “burnished iron” (not “…from the wood they depict”). Here are four of them. They are about 30cm high:
Every now and then he adds to the collection – there were initially four and there are now ten – so they are eminently collectible. Here are the other six:
When you have several, you can combine them into a wood!
Why am I wittering on about trees? Because they demonstrate Michele De Lucchi’s quiet pleasure in materials, craftsmanship and, well, things and how they work, that makes his designs both deeply satisfying, and very efficient – a combination that enabled him to design for Artemide, Tolomeo, the most successful task light of all time:
Basically, his “commercial” designs are sold by large established companies like Artemide. His Produzione Privata – his private production – is run out of his studio in Milan (do make sure you visit it during the Fair). It allows him to make available whatever he feels like working on, free from the need to be commercial. This is, of course, why they are less well-known! It is also why it is seen primarily as a collection for design connoisseurs.
Do browse the site (click here). You’ll find all sorts of things – for example, his Canova: he was doing contemporary marble lights before anybody else was!