This is the fifth of a series of posts to be published this week that will build up into our Handy Guide to Euroluce 2013. This one looks at what is happening in Milan itself at the same time. Other posts look at who is in halls nine, eleven, thirteen and fifteen -- the main |Euroluce event at the Rho fairground. The last post in the series will pull all the content together into one document, with updates and corrections. This will then form the basis for our customary PDFs -- alphabetical, and by hall -- for you to use at the Fair.
That last post in the series will remain up throughout the week of the Fair so that you can download the PDFs , or read it on your mobile thingy, at any time.
EUROLUCE MILAN 2013 – FUORI SALONE
The Milan Furniture Fair “fringe” is becoming as important as the Fairs themselves. Even if manufacturers are showing at the Fair, many also have a separate presence in Milan, where they may display more experimental things (one year, Foscarini did a display of their lights all in white, for example) and where they hold their parties.
Basically, they will intend their presence outwith the Fair to be more cool, and sometimes their products will be displayed in more relevant spaces. Baccarat chandeliers will probably look better in the Palazzo Morando, than on their stand in a big trade fair hall, for example.
You can end up walking quite a long way (and the forecast is for rain throughout the week this year) and then find an empty shop with many examples of one design artfully displayed – i.e. a total waste of time. In other cases, the Milan presence is in their own permanent showrooms, often allowing one to see more of the collection than was on the stand. Then there are companies who only show in Milan, rather than at the fair ground, so you won’t see what they are doing unless you track them down.
There is no way this summary can be complete – it relies on what we have been told. Always pick up the guide published by Interni magazine (there are others), of which there will be free copies at every destination, and at hotels, &c. There will also be banners outside participating locations.
I have grouped these entries by the main locations. There is a miscellaneous section at the end.
Atelier Areti EDIT, La Pelota, Via Palermo 10 www.atelierareti.com
Innermost EDIT www.innermost.net
Kalmar EDIT www.kalmarlighting.com
EDIT's web site: thedesignjunction.co.uk/milan
Lee Broom Spazio Pontaccio, Via Pontaccio 18 www.leebroom.com
Nendo Spazio Pontaccio www.nendo.jp/en
Roll & Hill Spazio Pontaccio www.rollandhill.com
Spazio Pontaccio's web site: www.spaziopontaccio.it
Foscarini Via Pontaccio 19 www.foscarini.com
Memphis Spazio Understate, Viale Francesco Crispi 5/b, corner of Via Varese store.memphis-milano.com
In spite of my pointing out for years that the products of the great period of Memphis – of Ettore Sottsass, Michele De Lucchi, Matteo Thun &c. – are still available, no client has ever expressed any interest whatsoever. Maybe that’s good thing – maybe their work still shocks and appals. Time, and exposure in books, museums, &c. has not made them desirable – even acceptable – to the mainstream. To see if you are mainstream, go and see the finest pieces from this collection. Cocktails at 19:00 on Friday.
Produzione Privata Via Varese 15 www.produzioneprivata.it
Exceptional pieces (by no means just lighting) from the exceptional architect/designer/artist, Michele De Lucchi. Creating his “private production” out of his studio enables him to work with fine craftspeople and materials. He only ever show on the ground floor of the studio, so this is an essential destination.
Corso Como 10 Corso Como 10 www.10corsocomo.com
One hardly needs an excuse to visit this concept store, but there is a compelling one anyway this year – an Angelo Mangiarotti retrospective. (He designed the iconic – and much copied – Giogali system for Vistosi, made up a glass hooks.)
SAN BABILA Metro M1
This metro station is selected as the hub out from which runs the luxury shopping streets of Via Monte Napoleone, Via Della Spiga, &c. plus the lighting shopping street of Corso Monforte.
Aqua Creations Boutique Mimí, Via Gesù 3 www.aquagallery.com
Artemide showroom, Corso Monforte 19 www.artemide.it
Baccarat Palazzo Morando, Via Sant’Andrea 6 int.baccarat.com/Lighting/lighting,en,sc.html
Barovier & Toso showroom, Via Durini 5, also: Russki Dom, Palazzo Visconti, Via Cino del Duca 8 www.barovier.com
EOQ Entratalibera, Corso Independenza 16 (go to the end of Corso Monforte. Corso Independenza splits: Entratalibera is on the south side) www.eoq-design.com
A young company producing excellent designs by Michael Young, using very high quality production facilities that normally make delicate aluminium pieces – e.g. fascias for technical equipment. Simple, elegant, clean – and colourful (Oh no. I shouldn’t have said colourful.... You’ll not go now.)
Flos showroom, Corso Monforte 9 www.flos.com
Ingo Maurer Spazio Krizia, Via Manin 21 (a bit of a walk, round the park, but essential – you’ll be surprised, delighted...) www.ingo-maurer.com
Luceplan showroom, Corso Monforte 7 www.luceplan.com
Venini showroom, Via Monte Napoleone 9 www.venini.com
ZONA TORTONA to avoid that terrible bridge, go to Metro Sant’Agostino (M2), cross the big road, and walk down the south side of the little park.
David Trubridge Superstudiopiu’ www.davidtrubridge.com
We have been thrilled to see the increasing levels of awareness and appreciation of David’s work. There is a higher proportion of pieces available in kit form, which dramatically reduces the shipping costs (bearing in mind that he is based in New Zealand). They are as environmentally sound as they look. There is also a playfulness, and an elegance, the sense of the sea.... Plus the virtues of wood – no wonder he is so popular in Scandinavia. By the way, his works are now in our LIGHT FINDER.
Superstudiopiu' web site: http://www.superstudiogroup.com
Lasvit Via Gaspare Bugatti 15 www.lasvit.com
Moooi Via Savona 56 www.moooi.com
1700 sq m housing their “special welcome”...
Contemporary Japanese Design Via Volhera 4 www.c-japandesign.net
VENTURA LAMBRATE go to Metro Lambrate (M2), then cross the railway tracks.
Catellani & Smith Casa della Luce, Via Ventura 5 www.catellanismith.com
Woka Vienna Design Week, Via Privata Oslavia 17 www.woka.at
Lobmeyr Vienna Design Week www.lobmeyr.at
Vienna Design Week in Milan web page: www.viennadesignweek.at/news.php?id=628
Davide Groppi Chiostri dell’Umanitaria, Via S. Barnaba -- Metro Crocetta (M3) or trams 12, 23 or 27 to Vittoria (Palazzo Giustizia) www.davidegroppi.com
This will be a fabulous display of wonderful, minimal lights in a series of cloisters - -magical at dusk! Have a look at t the “ichiostri” web site (www.ichiostri.net) to see what I mean – not just a café but cloisters with gardens: “a location full of atmosphere of mystery”. Not just a lighting collection, but also a corner of Milan worth discovering.
Davide Groppi Via Medici 13 -- Metro Crocetta (M3) or trams 2, 3 or 14 to Torino Carrobbio
...and here they will be displaying lighting that is particularly suited to restaurants.
Prandina Triennale -- Metro Cadorna (M1, M2) prandina.it
One of the best Italian lighting companies, at one of the most important design destinations in the world. The Triennale (recently remodelled internally by Michele De Lucchi) always has lots of interesting things happening during this design week – plus the bookshop and a great café with a large outside area by the park.
The Triennale's web site: www.triennale.it
Tom Dixon MOST, Museo natzionale della Scienza e dalle Tecnologia, via Olona 6B -- Metro Sant’Ambrogio (M2) www.tomdixon.net
Sander Mulder MOST www.sandermulder.com
Brokis MOST www.brokis.cz
Brokis is a particularly interesting new brand from the Czech Republic: very high quality glass working and very good, clever, witty designs. New introductions of theirs will also be shown at the Fair on the stand of Misuraemme (hall 7, stands G09 and H16).
Spazio Rossana Orlandi Via Matteo Bandello 14/16 -- Metro Sant’Ambrogio (M2) or Conciliazione (M1) www.rossanaorlandi.com
Another essentuial venue where this year, amongst other things, Baroncelli will be showing Innovo, combining LEDs and bits of old chandeliers. www.baroncelli.com
Windfall Palazzo Durini, Via Santa Maria Valle 2 -- Metro Missori (M3) www.windfall-gmbh.de
The single most important destination. Windfall creates the finest works in contemporary crystal in the world. You want to go there with your head to see what is possible. You want to go there with your heart to experience the thrill of crystal and light (plus beautiful people).