Valoa by Aurora

Stockholm: the Noa pendant from Valoa by Aurora

Aurora Niemisen When we are putting together our PDF Handy Guides to recommended stands at the major trade fairs, we sometimes put in a wild card -- a brand of which we have no direct experience but, from what we've read, sounds really interesting. Our wild card for Maison et Objet was the Spanish company, PCM Design. When we saw their products and met the founder,  Paloma Cañizares, on their stand, their inclusion was fully vindicated.

As was our wild card for the Stockholm Furniture Fair, Valoa by Aurora, founded by the delightful Finnish-Canadian designer Aurora Neiminen in the summer of 2011.

That is Aurora above, holding their first product, the Noa Pendant....

Valoa by Aurora Noa pendants 1

...which comes in two sizes, Ø50cm...

Valoa by  Aurora Noa pendant 50cm

...and Ø30cm:

Valoa by  Aurora Noa pendant 30cm

The standard finishes are black, grey or natural white. The material is soft, like felt, but is in fact recycled PET (pop bottles). However, a much wider range of colours is available...

Europost2 felt colours

by making an extra layer from Gabriel's Europost2 felt collection.

Valoa by Aurora Noa Pendant colours

The standard light source is a triac dimmable 3000K or 4000K 15W LED, belting out 1200 lm. The acrylic diffuser is made so much more interesting by having that bulge in the centre. It is designed to spread glare-free light.

As far as possible, everything has been sourced from Finland for, like PCM Design in Spain and Ilide in Italy, Valoa by Aurora is a new company specifically created to produce ecologically-sound products, using young local designers and craftspeople.

Perhaps they would each have done this anyway, but we see this exciting trend being partly a result of the determination of gifted, energetic people to do something practical to offset the evils of underemployment on other one hand, and mass-produced, meaningless -- heartless --  stuff on the other.

Fine Lighting News would be minded to support such initiatives on principle. How much better it is, though, that the quality of the design and production of the products of all three is so high.

Here is Aurora exhibiting for the first time, at Habitare Helsinki in September 2012, nervously wondering how the World will greet the newly-born Noa pendant. Well, as we now know, she needn't have worried!

Valoa by  Aurora Noa stand at Habitare, Helsinki

 

 

Print Friendly and PDF

Information

Stockholm's Furniture Fair and Northern Light Fair

Stockholm fair logos

The Stockholm Furniture Fair runs from the the 5th to the 9th February. It includes the Northern Light Fair.

This is very timely because there was a very real sense amongst the experts who were in Paris for Maison et Objet last month that the Japanese and Scandinavian stands were looking the sharpest.

Added to which, as a result of watching double bills of The Killing, The Bridge and Borgen on Saturday nights, Britons have never been more aware of Scandinavian culture -- or of Scandinavia, full stop. Those wonderful lights in the interiors in Borgen! Somehow one does not expect such design-awareness in 10 Downing Street....

The Japanese were showing very little lighting but there was plenty from Scandinavian makers. We are looking forward to being able to spend more times on their stands this week in Stockholm.

What are the Scandinavians doing that is so right? It is not really a common æsthetic (as it was in the 1960s) -- it would be difficult to imagine a more diverse, more eclectic collection of lights. Nor is there any magic. No, it is the basics that anyone could do (designers. materials, prices), underpinned by the makers' sensitivity to light and design, that is shared by enough of the populace to provide them with a market.

Design: they have strength in depth. Besides great designers from the past (Arne Jacobsen, Jørn Utzon), they are drawing on an amazing roster of contemporary designers -- Front (bsweden), Claesson Koivisto Rune (Örsjö, Muuto), Cecilie Manz (Muuto, and the incredibly successful Caravaggio -- for which a new wall light is being launched -- for Lightyears), plus Form us With Love (Muuto) and Louise Campbell (Muuto and Louis Poulsen, who are not exhibiting). Wästberg's business model is based on commissioning from famous designers.

Materials: wonderful use of glass, as one would expect (especially Muuto, bsweden) but also fabrics, acrylic, wood, marble, felt, even egg box material (from &Tradition)...

Prices: fair.

Here is an alphabetical list of who is exhibiting and where. (It is our selection but it may not be based on a complete list: omissions do not therefore necessarily indicate our disapproval!) Click on their names to go to their web sites.

&Tradition    A04 25

Artek    A35 10

bsweden    A09 20

Le Klint    A15 2

Lightyears    A31 41

Muuto    A04 41

Northern Lighting    A07 28

Örsjö    A07 21

Secto    A04 39

Valoa by Aurora A01 22 (who we don't know -- the Finnish/Canadian designer Aurora Nieminen only started the company a few months ago -- but we like the look of her colourful felt pendants. Please see the image at the foot of this post.)

Wästberg A12 20

Zero A09 14

There will be some brands showing in Stockholm, rather than at the fair:

Gubi will be at AB Evert Lindelöf at Hornsgatan 29 in Södermalm.

Non-Scandinavian exhibitors include:

Brunklaus A23 11 Delightfull B06 11 Innermost A09 01 La Murrina B02 19 Luceplan A04 10 LZF A09 45 Moooi A07 30 Tom Dixon A18 30

Outside the fair,

Foscarini  will be creating "Magic Windows" at 38C Rosenlundsgatan.

The Noa pendants from Valoa by Aurora:

Noa pendant lights from Valoa by Aurora

Print Friendly and PDF