Thankfully, those good folks at Frette have retained one of the world's premier (the world's only?) bed-stylist, Steven Whitehead, to talk us though bed-making (including the cool new way to do hospital corners!).
Oh, and all those pillows? It's an American lady thing. As Steven says, you don't have to use so many -- just as well, because it can be challenge to find somewhere to put them all when you want to actually use the bed.